Red Bull Canada's DJ Table, designed by Cocoon Branding, looks like it was inspired by a sawhorse; the slots are meant to hold LP's or provide ventilation for a laptop, for those post-vinyl whippersnapper DJ's.
So why is a beverage maker commissioning nightclub furniture? 'Companies are always looking for ways to break through the clutter, especially when activating their sponsorships,' says Kyle Romaniuk, Cocoon's Brand Evolution Director & Principal. 'Product design is a great way to make your brand part of an experience--rather than just intruding on one.'
(Via Core77.)
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